Player Spotlights are chosen based on:
2. Actual contribution
The whole process is very behind-the-scene for privacy reasons.
It's always a bad idea to nominate someone who's asking for the spotlight. Please do not ask people to nominate you publicly,
Not really objective, because far not all interested in being in spotlight and answering questions/being interviewed. Each group, each guild, each team, each community has "spokeperson", who usualy gathers feedback from rest and represents them (usualy thats leaders).
Its counterproductive to pick and nominate somebody who IS NOT interested, makes much more sense to elect person who IS interested and can provide sufficient feedback/capable of cognitively conversing.